Exhibition Views > Feedback #4 at the College for Creative Studies (Group Show with "The Council")

A reel of all the videos in the "The Council on Gender Sensitivity and Behavioral Awareness in World of Warcraft" was featured in Feedback #4.

Originally commissioned by West den Haag, Netherlands in 2017, Feedback #4: Marshall McLuhan and the Arts takes place as an entangled exhibition between the galleries of the School of Creative Arts, University of Windsor (17 February – 8 March 2019), Canada and its cross-border partner, the College for Creative Studies, Detroit (15 February – 23 March 2019).

Feedback #4: Critical and concerned about the effects of new technologies, McLuhan found hope and even redemption in art’s capacity to catalyse and manifest the as-yet-invisible social and physiological implications of technological transformation. This is evidenced in the radical originality of his discursive language, replete with poetry and puns, and in projects which irreverently transgressed disciplinary conventions and taboos in order to elaborate vital exchanges between the specializations. This exhibition, anchored in archival material from McLuhan’s most daring projects, examines how contemporary artists fulfill McLuhan’s prescription, elaborating the feedback circuit between technology and its social matrix, to generate the techniques and capabilities needed to confront our most urgent challenges today.

Conceived and curated by Baruch Gottlieb and Marie-José Sondeijker