HACKING / MODDING / REMIXING As Feminist Protest
Elisa Kreisinger
Mad Men: Set Me Free, 2012
video, 2:44 min.
In "Mad Men: Set Me Free", Betty, Joan and Peggy are re-edited out of their original context to form a female-framed version of Mad Men that re-articulates feminist frustrations amidst rigid gender roles with the help of the 1966 Motown hit “Keep Me Hanging On”.